Branding, marketing website experience, packaging design
Scenario: A start-up company called Good Heavens is rolling out a line of cocktails made with real fruit. These aren't just any specialty cocktails: they are canned, stored in a freezer, and use innovative packaging. Much like a protein powder shaker, this aluminum can will use a mixing grid to create your slushy, tropical drink.
Deliverables: Good Heavens is looking for a brand identity, packaging for their new flavors, and a social campaign that positions them as icy, and therefore, more refreshing than any other canned or bottled alcoholic beverage.
UI/UX insights: This site has animated hover states inspired by shaking the can. These animations are subtle, complete quickly, and don’t repeat. That same strategy is brought into gifs.