• Gray Barn
    Branding, e-commerce experience, advertising
  • Scenario: A small-town ceramic artist in the Upper Peninsula of Michigan is looking to get more work for his shop. He hires artists in the area to fulfill orders of handmade bowls, mugs, and vases for small to mid-size companies and organizations.

    Deliverables: The company is asking for a new e-commerce website that is easy-to-use, allows discounts for bulk wholesale orders, and features their weekly date-night events.

    UI/UX insights: In the store, red flags indicate sale items. Sale items have a percentage of what the customer can save. Both items in the store and event tickets can be added to the cart. Re-marketing banners and thank you emails after purchases will remind users of Gray Barn’s offerings.