Trader Joe's Lobster Hunt

  • The above video belongs to Trader Joe's YouTube Channel. Nikhil Gala does not possess content rights for this video.

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About Project

This project was done as part of a UX Research project as a case study on Trader Joe's. We applied different methods of qualitative and quantitative research methods to determine what customers of Trader Joe's want. We designed a Lobster Hunt App to mimic the in-store interactive experience and brought it to the digital world.
Published: November 05, 2020
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