Philau Target Competition 2013

  • The ‘white space’ I discovered in Target was garments for junior girls to wear when going out at night/ dressing up. Garments for the more tom boy, androgynous girl who does not feel so comfortable in more fitted girly dresses. So I decided to create a collection which could be easily converted from day to nightwear and be easily interchangeable garments. 
    My inspiration came from school uniforms we have back home, in Britain. Taking small design details from the tartan (plaid) kilts and blazers with buttoned up shirts. I also wanted to incorporate the idea that school uniforms are often worn after school, swapping the shirt for a t-shirt to make it more casual and save the person from running home to get changed. 
    My collection is for the junior girl who is constantly busy, does not have time to spend getting ready and changing outfits. For the junior who wants to be able to move easily in her clothes, whether they be for day or night, without feeling restricted.
    The prints I developed where a deconstructed plaid to make it more modernized, and a floral inspired from the long summer nights where juniors go to the park straight after school spending time with their friends.
  • Fabric board: 
    My fabrics from top left are : Denim, jersey knit, polyester blend, cotton jersey knit.
    Plaid cotton, Poly Poplin and Plaid cotton/ polyester blend.
    The three surface designs I created
    My chosen color palette at the bottom
  • Looks 1, 2 and 3. 
  • Detailed zoom on looks 1, 2 and 3.
  • Looks 4 and 5.
  • Detailed zoom on looks 4 and 5.
  • Hand drawn flats for looks 1 and 2.
  • Hand drawn flats for look 3.
  • Hand drawn flats for looks 4 and 5.