PhilaU Target Competition 2013

  • Cubist Complement
     
    Cubist Complement is a plus size, nighttime contemporary collection channeling inspiration from cubist paintings. Encompassing juxtaposition of linear angles and angulating brushstrokes, textures and silhouettes are explored in various ways. This collection is designed for TARGET's plus size section ranging in sizes 16W-30W. Cubist Complement helps TARGET to redefine the plus size section in style, variety, and innovation. This new collection offers the customer to enjoy her shopping experience and allows her to feel confident and exude sex appeal. 
     
    The color palette incorporates dark and light purple, magenta, mellow orange, a saturated blue, black, and white. Custom-made prints also make an appearance in the collection. I developed two watercolor prints and a print using Adobe Photoshop. Fabrics include: spandex, chiffon, polyester/cotton blends, denim, and wool/acylic/cotton blends. 
     
    Above image is moodboard for illustrated collection below.  
  • Left: Watercolor printed top; Wide-waistband, chiffon, pleated skirt. 
    Center: Printed leggings; Oversized, lightweight sweater.
    Right: Black, stretch denim skinny jean with ankle seaming detail; Seamed design fitted shirt. 
  • Left: Black, stretch denim skinny jean; asymmetrical neckline with perpendicular pleats and button-up closure.
    Center: Light denim washed skinny jean; Fitted, pleated peacoat.
    Right: Center front seamed, dark denim washed skinny jean; Watercolor printed peplum top. 
     
  • Three looks with their corresponding technical flats executed using Adobe Illustrator.