My first collection, Femme Fatale, originated from a combination of inspiration (musical genre Brit Pop) and structured tendency. Most garments have geometric necklines and structured silouhettes. As a designer, I wanted to re-invent the glamour of very elegant women in modern and innovative shapes. I had previously decided it would be a Ready to Wear Fall/Winter collection. I had also decided to select the fabrics beforehand because it would help me decide what type of garments to design.
Personally, I believe Brit Pop is a musical genre that can always leave an impact and statement through the lyrics of the song, the rythm of the beat or an exceptional voice. I wanted to reflect these aspects into the collection by making each piece have a voice of its own. I also decided to select this musical genre because British fashion tends to use plaid fabrics in various colors and designs. I combined plaid wool with other solid color fabrics.
Once I had defined my inspiration and tendency, I began to look for images that illustrated both movements. I observed what British musicians and young fans from the sixties looked like and how they dressed. I also analyzed references in architecture and structured objects to help me define a strong silhoutte for the collection.
After selecting various images that reflected both inspiration and tendency, I began to sketch free lines that could later be used in various silhouttes of the pieces. While I sketched, I brainstormed ideas for the collection. Afterwards I defined the basic garments that would make up my collection, which included dresses, jackets, coats and capes.
In the process of sketching designs, I always consider my target market, which for this particular collection were young women who admire statement pieces and want to make an impact. I also think about my fabrics, where and how to use them in specific parts of the garments (sleeves, neck lines, lining, etc.).
Once I have several sketches, I select a number of outfis that will make the final collection. I always try to include a group of basic pieces; in this particular collection, I decided on knit dresses, kimono jackets and capes.
Finally, in order to make it easier to the sew the pieces, I illustrate both the front and back views of all the selected garments and include specifications (requiered materials and detailed instructions on how to construct the garment).