Integrated design system created to spread awareness for Baltimore's urban oasis, Masonville Cove.
My target market and overall concept is "family day out". Kids these days would rather sit inside and play video games than enjoy the fresh air while doing physical activities. The bright fun colors were chosen to catch your eye and make it appealing to children as well as adults.
Advertising campaign poster: The posters target different activities that families can do together while on the Masonville Cove campus.
20 page publication: The book I created is actually two books in one. One side of the book contains fun facts all about birds that is meant to be read and enjoyed while at Masonville. The book then flips over and the other side of the book contains a chart of all of the birds ever spotted on campus were families can keep track of each bird they see and try to find every one on the list! My thoughts for this is that more books could be made, one for each species of animals.
Website: I also redesigned the website to match the design of the campaign and publication.