Flukum is a six pack of beer inspired by Charleston, West Virginia. Charleston was once a circus town that attracted tourists and generated income for the town's inhabitants. When Charleston was no longer capital of West Virginia, John Freer and Romeo Kenna traveled with the circus to fight for the town's right to remain capital. These men inspired the beer's flavor names. Flukum was a drink served at the circus that was often spiked by performers when they were off duty. The packaging is inspired by the shape of a circus tent.