As a designer, I love exploring as many ideas as possible while also perfecting the best one.
This self promotion is designed as a small sized double flip-book. The book captures my design process, one of which I have been poked fun at and also have learned to embrace over time. Flipping the book to the right portrays my initial stage of concept gathering and sketching. The "refinement" stage can be seen through the reverse flip. It captures my steps in finalizing and perfecting the final outcome. My process is depicted by the process of creating my personal logo and the multiple iterations I designed before finalizing the final logo.
Photography by Jacob Wiegmann