Trecker boots is trying to make the big time. As a small start-up, theyʼve had some success locally in the hometown of Boulder, Colorado, but they want to go national. Their first step is creating a more impressive web presence including a social media campaign. Their goal for the website is to greet their customers with a large photo of an inviting outdoor shot that highlights their products. Of course there will need to be an e-commerce solution built into the site. One of their employees also had the idea of creating an interface where their customers can upload pictures of themselves camping, hiking, working and playing in Trecker foot ware.