Instead of working towards a specific product, this project called for an exploration of an opportunity that would encourage people to go outside and enjoy nature. I decided to explore the idea of being an explorer of farmiliar places.
My research showed that people needed something to change the scenery and make them aware of what they were doing. An excellent tool for that was “planting” a flag.
They hiking flag is a product that transforms anyone into an explorer. It gives you the feeling of accomplishment whilst traveling through the most ordinary of places.