• Instead of working towards a specific product, this project called for an exploration of an opportunity that would encourage people to go outside and enjoy nature.  I decided to explore the idea of being an explorer of farmiliar places.  
  • My research showed that people needed something to change the scenery and make them aware of what they were doing.  An excellent tool for that was “planting” a flag.  
  • They hiking flag is a product that transforms anyone into an explorer.  It gives you the feeling of accomplishment whilst traveling through the most ordinary of places.