Imprint Logo Development

  • My Capstone senior project is Imprint, an imagined publishing company that markets classic literature to adolescent girls.¬†After sketching various ideas, I chose a wax seal design as I thought it paid homage not only to the name of the company, but to the era that the books take place in.
  • When shrunk down in size, the type was not readable, so I experimented with a larger, more condensed font. It still wasn't reading, and so I abandoned the idea of type inside the seal.
  • I tried different options but settled upon a cameo silhouette with the type underneath. After getting feedback that the girl looked too modern, I eventually settled on the last design shown here.
  • I then¬†experimented with color.
  • Before settling on the logo you see here.