For my Capstone (thesis) project, I created a non-profit cafe that extends it's employment to troubled youths, the homeless, people who may have been in jail but want to better themselves. This particular cafe takes a stand against some discrimination and prejudices within society.
This subject has been personal to me. I have witnessed and are close to some individuals who have a very difficult time finding a job. It was very hard to see a couple people who I cared about get turned down for numerous jobs due to their troubled background. With this in mind, I developed a cafe that gives second chances to individuals who sincerely want to cast the past aside and turn their lives into a complete "180."
I managed to create a brand identity and mark along with various package designs, employee apparel and a website.