Legacy Watches is a company that focuses on elegance and creating a product that can be passed down for generations to come. Little details such as the silver embossed mark can be seen throughout the product.
The initial mark is an abstracted profile of a watch face. Using a classic typeface, I developed this logo by altering the "A" in Legacy.
In this branding system, I created a business card, stationary, letterhead, product packaging, bags, and a look book.