Seven graphic designers and two animators, took on the task of addressing the topic of sexual violence on campus. Picking up from Philadelphia University’s tagline of “Powered to Do” we created a brand identity with five "Powered to" taglines that put a positive outlook on this grim topic. In addition to working with the team to develop the brand identity and direction, I designed the logo, combining the imagery of a power button and a heart, developed the icons and layouts for the mobile app and website, and made my own series of seven posters. These posters use statistics about sexual violence on campus and juxtapose two scenarios related to the college experience portraying related topics.
All photography by Vicki Ewing.