The Butcher Shop is a brand that attempts to embody the interests, attitudes and opinions of a group or a culture. It’s a reflection of an individual’s personal identity, based on their choices, experiences, and background. Heavily inspired by butcheries and meat packaging I have “thawed” out this lifestyle brand as not only as a sense of fashion, but as a personal experience for buyers. The Butcher Shop is meant to inspire, to guide and to motivate people—it’s not only to have the premium quality threads but also to have that cool factor and to build an unforgettable and unique consumer experience, all while contributing to the definition of their way of life. The Butcher Shop: where everything is prepare well done!