The Doctors Beard Balm is a product for the most manly and secure men who appreciate a well-tamed beard. Together, I worked with Business students to develop a target audience and brand strategy. From this information, I designed a beard balm that was for men who cared about the appearance of their beard.
The Doctor's Beard Balm marries the witty, manly-man attitude with a refined and secure feeling about appearance.
Thank you to the lovely Nicole Tuite for the amazing product photography: https://www.behance.net/nicoletuite