Aditi | Package Design | Branding

  • The word Aditi means boundless and freedom, which began as the inspiration for this piece. After studying the culture of India, the Diwali Festival (The Festival of Lights) sparked an idea. The signature tea packaging represents the festival as a whole. The lantern exterior is the source of light that people use to shield themselves from darkness. Each individual box marks a separate day of the festival, bring the lantern to life.
  • Photo Credit: Nicole Tuite