Block Party Custom Robot Toy & Activity, 2014
Block Party is an education block toy that teaches kids facial and body
expressions while teaching them to be creative. Each block is illustrated on
2 or more sides with different robots that show different types of body
language and facial expressions. There is a hole that goes all the way through the block and a stand to stack them. You can stack up the same body shape blocks on the stand or mix and match them to create your own custom robot.
My concept idea was to make a package that allows you to interact with
the product on the shelf before you purchase it. Not only did I want the
customer to interact with the package I wanted to make the robot features come to life. Robots are believed to spin and sketch out at random times which fueled the idea of finding a way to make them spin. My solution was to drill holes through the block and create a stand for you to display your robot. The 3 blocks on the stand that show through the face of the package spin a full 360º while in in the exterior package. I also allowed enough room in the box for the blocks to be able to rattle around simulating the rattling and clank noises robots make.
Added are coloring activity sheets for kids for kids to create their own expressions and a parents guide loaded with different games to play with the blocks!