Typographic Pop-Up Self Promo

  • I have always loved pop-up books. The excitement of experiencing a pop-up for the first time, figuring out how each aspect works, taking it apart, and exploring the pieces is miraculous to me, and I wanted to capture this joy in my self promotion. I used pop-up elements to add and highlight typographic anatomy in the letters of my name, creating motion as they swing in and complete each detailed letterform. After showcasing a variety of anatomical pieces, I ended the three-spread book with a twisting pop-up which presents my business card to the viewer with a fun flourish. 
    **This piece won first place in PhilaU's Graphic Design Self-Promo rankings