Identity: Alternative Backpack Co.

  • The Alternative Backpack Co. is a fictional backpack brand from Laconia, New Hamsphire and provides custom print artistery bags commissioned directly from independent artists. The brand identity was created from scratch as an exercise to match visual communication with a set of brand values. The set consists of a pocket folder, letterhead, three business cards, an envelope, backpack packaging, shopping bag, trade show gift boxes with individual artist biographies,¬†and a process and brand identity guideline manual.
  • The Alternative Backpack Co. identity set
  • Tag displaying artist's name and link to online feature
  • Pocket folder
  • Pocket folder, identity guideline manual, business cards, letterhead, and envelope
  • Business card
  • Final mark and conceptual designs
  • System typefaces and their uses
  • Safe areas and spacing standards