Harbor Park Research & Design Philly U Project

  • (This is a class project only and does not involve the actual Spruce Street Harbor Park.)
  •  The Harbor Park project consisted of gathering research, venue exploration and user exploration. Then I used what I collected to gain insight into the venue goals, as well as its visitors goals. Finally, I created deliverables that can be easily used to create mockups and given to programmers to create the final product.
  • VENDOR & USER RESEARCH
  • A visit to Spruce Street Harbor Park quickly supplied a weath of knowledge. I visited on both a Saturday and Sunday, staying from opening to closing to gain insight on the environment, the activities, the visitors and the overall venue experience.
  • Daytime offered a casual park atmosphere .
  • Daytime consisted of social activity with easy-going environment.
  • The park was reminiscent of the shore towns from neighboring New Jersey.
  • Nighttime offered a visual delight and became more boardwalk than park.
  • The hammock park and beer gardens were the main attractions during the evenings.
  • With research in hand, a quick snapshot and navigation layout for the website was created. I then constructed a sitemap, content hierarchies, content inventories.
  • ORGANIZATION & STRUCTURE
  • WIREFRAMING
  • With information and structure in place, I created the wireframes in Balsamiq that were then handed over to the next person on the team to create the final design mockups.