This project won 1st Place in Target's annual design challenge to find and address a white space within their offerings. This collection designed for Target's brand Gilligan & O'Malley would fill their current white space in plus-size lingerie and loungewear. Target's many customers size 0X-3X and 36D-44F will enjoy being able to embrace their curves in this fun and flirty collection of undergarments and sleepwear.
This aesthetic is inspired by the soft colors and geometric patterns of Art Deco architecture in China, as seen in the 1930s and also in modern day. The style lines and intricate details especially in the trims refer to the geometric architecture of the Art Deco movement, in combination with the trends young women are currently seeking in their intimate apparel. These designs are feminine, trendy, and youthful, while also being comfortable and supportive for full figured women.
The primary fabrics are soft and sheer, such as polyester chiffon and nylon lace, with a polyester spandex interlock fabric stretch for supportive molded cups and smoothing bra bands, and lace trims and metallic gold stretch interlock used for subtle, feminine details. A pink and gold leaf circle print and a radial embroidery design with gold sequins are designed to echo the architecture shown in the concept board, as well as the swiss dots of the chiffon and the circular pattern lace.
The collection as a whole provides the customer with many options as far as styles, fits, and colors, which could all be mix and matched. From every day basic panties to trendy architectural bras to a flirty sheer chemise, every woman will find something to love.
Look 1: t-shirt bra of grey swiss dot chiffon over a molded cup with wide gold straps and gold embellishment on band, with gold and pink printed boyshorts with wide gold waistband
Look 2: balconette molded cup bra of gold and pink printed fabric with traps covered in dark pink medallion lace with gold details at back, with flowy tap shorts of mint and gold dot chiffon with white stretch lace waistband, and grey stretch lace thong with gold around waist
Look 3: sheer sweetheart chemise of mint and gold dot chiffon with gold sequin embellishment under bust and wide gold straps, with grey swiss dot chiffon robe with white lace and black ribbon detail at hem and edges
Look 4: grey longline stretch lace bralette with black ribbon back strap details and teal mesh overlay, with matching high waisted cheeky panties
Look 5: smoothing strapless slip dress with molded bra cups, dark pink medallion stretch lace over medium pink smoothing stretch interlock, waist and hem accented with grey stretch lace, white lace and black ribbon trims
Look 6: low-back U-plunge strapless bustier of grey strech lace over a molded cup with white lace waistband and black ribbon trim, with bikini panties of grey stretch lace with gold and pink print at sides and black ribbon strap detail