• NeoAsia is a Pre Fall collection of high end streetwear looks that is inspired by historic costume and design of many Asian cultures.
     
    The starting block for developing my concept was by exploring trend forecasts found in trend magazines and on the trend database WGSN. From my intial trend research, I was inspired by two WGSN trend forecasts for A/W 2016-2017: Remaster and Offbeat. Remaster focuses on synthesizing historic costume--predominately from western civilizations--with futuristic designs to creative interesting, dramatic, and modern looks. Offbeat focuses more on the merging of art and fashion which leads to very graphic and bold designs.
     
    By combining these two trends, I was able to create a hybrid trend which I named "Remaster East".Rather than focusing on western culture, this hybrid focuses prodominately on eastern civilization and combines the clean, sophisticated silhouettes of traditional Asian cultures with the modern, bold atmosphere of many modern Asian societies. Therefore, the silhouettes display references to Asian garments such as the Japanese Kimono and Mandarin collars while using a bolder, more vibrant color palette which was pulled from the neon images of modern Asian nightlife.
     
    The next step in researching was to compile a database of a wide variety of  Asian clothing, design, and culture. I drew inspiration from everything from Samurai armour to ornate architecture to the famous artwork of  Hokusai titled "The Great Wave off Kanagawa". Additionally I determined that my collection's muse is Japanese model and actress Rila Fukushima (seen below in the cocept board) who's unique facial features give her a doll-like appearance and an overall whimsical vibe, which is very fitting to modern Asian culture. She also fits into my customer profile of the young, wealthy woman in her teens or twenties who is often found at art galleries or big events where her outfit can be the center of attention. Using these sources of inspiration, I designed the following looks as well as the textile prints.
     
    The fabrics I selected were medium and heavy woven cottons for the more structured garments, jersey knit for the body suits that are underneath many looks, organza for the sheer portions of the garments, and plaids to reference  the modernization of Asian culture and the melding of eastern and western cultures as time progresses. Most of these fabrics are shown in white as they would be dyed and printed my personal print designs.