Sidekick: Silicone wallet

  • Sidekick
    Silicone Wallet
  • The Sidekick was derived from the need to conveniently store an ID card and room key for first year college students. I worked directly with Paul Rowan at Umbra and the home goods team at Target to create Sidekick for the their For Students By Students 2016 back to college product line. After multiple iterations, Sidekick was selected to be put into production and was brought to market in Fall 2016. Was sold in over 2,000 Target stores and online. ​​​​​​​