Founded in 1949 as Chink’s Steaks, the Joe’s Steaks + Soda Shop brand was developed through a collaboration between Neff Associates and Joe Groh. Joe took over ownership of Chink’s in 1999 after the passing of Sam “Chink” Sherman.
Joe came to Neff in 2013 when he decided to rebrand the business to be more representative of his identity and vision for the future. As part of this process, the Neff team helped Joe convey his story in top-tier media outlets both nationally and regionally.
Through the Neff PR team’s efforts, Joe’s rebranding effort was featured on several top-tier media outlets, both nationally and regionally, such as CNN, WashingtonPost.com, YahooFinance.com, MSNMoney.com, Examiner.com, FOX29, Philadelphia Daily News and Philadelphia Business Journal.