East River Bank is a Philadelphia bank currently located in the Old City, East Falls and Roxborough neighborhoods of the city. Their wide range of services, strong community investment and personal attention provide an experience that is difficult to find with most banks. In 2014 East River Bank came to Neff Associates to help increase brand awareness in the market through integrated advertising, public relations and social media campaigns.
The Neff Associates PR team has crafted and executed an ongoing campaign to not only increase East River Bank’s brand awareness, but also position their team as industry thought leaders.
With a strong connection to the local Philadelphia communities and neighborhoods, East River Bank naturally found a home on the major social media platforms. The Neff social media team has developed ongoing campaigns for the bank to help generate increased awareness and engagement with its users.