A commercial broadcast advertisement created by ALKEMY X for Xfinity, showcasing accessible content through the ON DEMAND service. This is one of many spots produced throughout the Fall and Winter seasons highlighting available TV and Movie releases.
I was tasked with organizing a graphics toolkit for editors to work with when creating a spot. I refined the graphic "X" overlay color treatments for footage clips, created editable text call-out animations, and updated the ON DEMAND preview end-screens, which can be changed to fit the featured content. This graphics toolkit was used for all broadcasted spots to maintain a consistent style.
Editing, Production, Sound Mix, Writing: ALKEMY X
Art Direction: Mike Mullen
Xfinity Endtag Logo Animation: ALKEMY X
Music: "Inside Out" by The Chainsmokers
*ALL CONTENT COPYRIGHT OF THEIR RESPECTIVE OWNERS*
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