Mercati di Traiano Museo dei Fori Imperiali
Rebrand of Trajan's Market in Rome, Italy
The Museum of the Imperial Forum showcases collections of artifacts found throughout the various forums in Rome. A rebrand was requested in efforts to make the Mercati di Traiano stand out amongst the rest of the uniformly-branded Roman museums.
The logo resembles the architecture of the museum with a combination of post-and-lintels and arches. As a self-proclaimed "window to the Imperial Forums," the rest of the brand highlights the artifacts through photographic "windows."
Letterhead and business cards