Mercati di Traiano, Rome (Rebrand)

  • Mercati di Traiano Museo dei Fori Imperiali
    Rebrand of Trajan's Market in Rome, Italy
  • The Museum of the Imperial Forum showcases collections of artifacts found throughout the various forums in Rome. A rebrand was requested in efforts to make the Mercati di Traiano stand out amongst the rest of the uniformly-branded Roman museums. 

    The logo resembles the architecture of the museum with a combination of post-and-lintels and arches. As a self-proclaimed "window to the Imperial Forums," the rest of the brand highlights the artifacts through photographic "windows."

    For more information about the museum, go to
  • At the museum
  • Building façade
  • Tickets
  • Brochure
  • Exhibit postcard
    5 x 7"
  • Gift shop bag
  • Stationery
    Letterhead and business cards
  • In the world