I chose to redesign JAKKS Pacific Power Trains into a more sustainable toy company for kids called Trainsport. Trainsport manufacturers toys made out of recycled plastics. Its toy trains are made and distributed in the United States, which leaves less of a carbon footprint when compared to competitors.
Trainsport cares about its packaging, which is why its packaging is developed to not be trashed right away. Instead, train track packages like City Rails becomes part of the play experience. Simply open the box, and flip it inside-out to reveal a cityscape that you can run your trains through. When kids are done playing with the cityscape, they can fold it up and place it in the cotton bag that keeps all of the train and track pieces in one spot for fast and easy cleanup. City Rails packaging and production is 94.89% more sustainable (saving 16.5 MJ/year) than the existing Power Trains packaging because of its extended life as a landscape and use of more sustainable materials.