Free People + Florence Welch Buying Project

  • In my buying and merchandising class, my assignment was to pick a collaboration for a brand. I chose Free People and Florence and the Machine. I felt Florence's concert style represented the style of Free People and her fan base represented the Free People target market. I went to a Florence concert to get inspiration from her style and chose best selling dresses from Free People that could be used as a collaboration line with Florence. I had to create various spreadsheets of retail math that a buyer would complete in order to launch this line and to sell the products throughout the year.