Typographic Yogurt: Adobe Caslon

  • Introduction to Typography: Not Type Specimen Project
    Used the trope of a yogurt container to place information about Adobe Caslon and its creator Carol Twombly.
    I began this project by exploring yogurt packaging in order to identify the key components of the trope. I decided that the "brand" of the yogurt would be the typeface name and that the four different flavors would be four fonts from the Adobe Caslon family (Regular, Italic, Bold, and Semibold). The logo for the brand is a vectorized portrait of Carol Twombly, the typeface designer. I replaced the typical information found in a yogurt label (ingredients, nutrition facts, and the brand's story) with facts relating to the Adobe Caslon typeface.