Cheeburger Cheeburger Stationery & Menu.
The concept of rebranding Cheeburger Cheeburger was derived from it's slogan "Big is Better." This particular restaurant offers large food portions and has a variety of foods and beverages to choose from. While at the restaurant, one could rock and bop to the music from the 50's and 60's.
The scale, font choice and size had to cater to the company's slogan. For the stationery set and menu, the gigantic letterforms are too large to fit the page. The color scheme was carefully selected to give a slight hint to the 50's. Additionally, the menu captures the size and style of a vinyl record.