GO Magazine's purpose is to bring out the message that going green and organic can be fun and that "a little can go a long way." The magazine encourages people to help preserve the planet even in the slightest gesture because every little step can make a difference.
The logo is meant to capture a modern and edgy look. It combines both a geometric and slight curvilinear form. The name "GO" is also an abbreviation to what the magazine is about, green and organic. In a sense, there is a play on the word because the name is also meant to call action in going green and organic.