Rejuvia is a fictional osteoporosis medication for women. The task for this project was to package a sample of a specific medication along with two other added items. Along with the given monthly dosage of medication, I included a recipe book with recipes full of calcium and vitamin d, which help alleviate some of the symptoms of osteoporosis, as well as a resistance band and exercise guide to strengthen muscles. Research throughout this project was incredibly important, as I needed to appeal to the right age group and provide them with resources that would benefit them in their disease. I decided on a lotus flower branding as a sign of new beginnings and rejuvenation. To engage with the user, I also included an interactive pop-up inside the box to get patients excited about taking the medication and for a deeper relationship with the brand.
January 06, 2020
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