GeoX is an extreme sports equipment brand that I developed for this project. The logo represents a geo combined to form the shape of waves and mountains. Since the average person who enjoys snowboarding or surfing has a respect for nature I decided to do a line of GeoX boards and skis that support The Nature Conservancy. I also designed a catalog and website where the boards can all be seen and purchased. The whole shopping experience at GeoX will allow for the person to learn about the Nature Conservancy through this campaign/products.